Head shot of Matt Lemche

Web Developer | Video Editor | Layout Designer

My first design project started with an old chair that I pulled from the basement of our family home at age 13. I wanted to see it transformed from traditional to modern, and I wanted to create something useful from forgotten material. This experience of learning through doing has shaped my career path. When I get into the nuts and bolts of things, I feel most excited about possibilities. I believe that uncovering how something works creates bridges in the imagination across which new concepts can enter the world.

As a designer, I believe simplicity and clarity are pillars of good design. Balance—information vs aesthetic, urgency vs space—is at the heart my visual philosophy.

  • magazine laying on wooden floor.

    From concept to print, I designed and created this engaging lookbook including photo retouching and editing. Inspired by travel journals and lifestyle magazines, this in-depth look at the programs offered by MEI Academy is the 9th edition that I have produced.Iconography by Made, via the Noun Project.

  • Spread of pages 1-3 of brochure mockup.

    • Mockup for 6-page brochure

    • brochure

    • 6-page proof of concept brochure for a travel experience.

    • See at full size.

    This proof of concept brochure was a joy to put together. The logo design was fuelled by my love of Italian wine and culture, and sifting through beautiful photos of Italian cities and culinary scenes was therapeutic.